In fengshui context, natural objects that shine and reflect the light can be used to lift and activate the Qi. When strategically placed, a bright object can promote the flow of Chi (life force) enhancing the vitality and prosperity to the owner and family. As such, it promotes better wealth, career and networking luck. The overall wellness of all individual will be improved.

Also wrapped in the Ammonite is a harmonious balance of nature's five elements of metal, wood, water, fire, and earth. Therefore, Ammonite possesses special Feng Shui ability, expanding forces, and power. To those who possess it, and when placed in the household, brings balance and harmony to the home. Because all five elements are represented and compatible .." in Ammonite, it preordains the stone's auspiciousness.

From a scientific perspective, Ammonite is the fossilized rainbow-coloured remains of a nautilus-like creature that existed over 70 million years ago, thus making it the oldest gemstone we know of today. The Feng Shui masters believe that because it is such an old gemstone with an organic origin, it has absorbed the plasmic energy from the universe since the beginning of time. The universe's forces follow the Ammonite's spiral from the periphery toward the centre. And this centrifugal energy will then be radiated back through the stone, generating invisible spiritual, spiraling, and perpetual movements, bringing its owners health, wealth, and enlightenment. In essence, anyone who finds or possesses one of the gemstones is entitled to wondrous prosperity and fortune.